U-Point

Company profile

U-Point company profile

U-Point runs a multi-merchant loyalty program that lets shoppers earn 3%–10% U-Point points on everyday purchases at participating brands. Points redeem across the partner network for products, services, and periodic promotions. A mobile app and digital card show balances, transaction history, and personalized offers, and support in-store or online identification at checkout. Registered ID matching automatically consolidates duplicate cards into one account. The program supports gamified campaigns and prize drawings that can be joined using points. Partner businesses connect to a single rewards infrastructure to recognize repeat customers and coordinate cross-brand campaigns.