Basket

United Kingdom
Newdigate, England, United Kingdom

Company profile

Basket company profile

Basket is an AI-powered shopping companion transforming online retail into an agentic, ambient experience. By capturing SKU-level purchase intent across 300k+ users, Basket delivers personalised discovery, instant cashback, and automated savings through its universal shopping assistant. Acting as the consumer’s shopping OS, Basket unifies wishlisting, price comparison, gifting, and checkout into one seamless journey, redefining how people shop and how retailers connect with intent-driven audiences.

Business identity

Operating status
Active
Company type
For Profit
Employee range
11-50 employees
Founded
2021-01-01, Year

Headquarters

Country code
GB
Continent
Europe

Capital profile

Funding and company signals

Funding stage
Seed
Funding rounds
4
Total equity funding
$7.8M
Last funding
Seed / $3.2M / 2023-07-27
Last equity funding
Seed / $3.2M
Investors
13
Lead investors
2
Founders
2
Articles
2

Founders and investors

Founders

Lex DeakWilliam Neill

Lead investors

James WattLightbank

Investors

Codie SanchezContrarian Thinking CapitalCrowdcubeLightbankSyndicateRoom