Travatar

Company profile

Travatar company profile

Travatar is a cloud-based tool which aim is to protect website against fraud and bots considered as huge threats of today’s world. It’s dedicated to sectors like e-commerce, marketing agencies and financial institutions. Travatar analyzes the quality of traffic on websites including its sources by using advanced Big Data and Machine Learning technology. As a result, Travatar identifies non-human traffic, blocks it, and indicates the most efficient marketing channels to let business grow in the most successful way. The fraud market is growing dynamically. Solutions providing website protection will become the standard and Travatar will be the leader. Travatar is based on 3 areas: • Ad Fraud Prevention - to eliminate marketing budget waste • Website Security - to protect a website against cyber attacks and threats • Data Analysis / Diagnostic Tools - to increase revenues. Travatar links two areas: Cyber Security and Data Analysis, in order to provide website owners security and reliable data on the quality of website traffic. Our vision is a fully transparent advertising market with trusted website traffic, with no fraud and malicious bots.