Synaps Labs

Company profile

Synaps Labs company profile

Synaps Labs is a computer vision and machine learning company. We specialize in hardware and software development, helping companies convert video data into business solutions. Our team develops SaaS AI enabled products that analyze car traffic and footfall to generate recurring value for our clients and partners across the globe in digital, out-of-home advertising, retail, and fashion industries. Launched in 2016 with the support of MIT Sandbox, Synaps Labs has been a pioneer of video analytics, introducing and managing digitalized billboard content in real-time based on traffic data. The team developed a platform for programmatic buying in digital out-of-home advertising agencies and media owners with advanced media planning and optimization capabilities. Since 2018, Synaps Labs has been developing a set of SaaS video analytical products for retailers which help clients increase their marketing and operational effectiveness via license plate recognition, footfall heatmaps, and route analysis. Synaps Insights is a self-service platform that provides the marketing teams of outlets and shopping centers with accurate data on customer loyalty.