Pacific Tourism Organisation

Company profile

Pacific Tourism Organisation company profile

Pacific Tourism Organisation coordinates regional destination marketing and industry development for national tourism offices and private sector members. Services include consumer campaigns, travel trade promotion, an annual regional B2B exchange, and operation of a trip-planning website that profiles member destinations and suppliers. The organisation produces market research, visitor statistics, and insights to inform strategy and product development. Programs deliver training in digital marketing, market readiness, and customer experience, and promote frameworks for sustainable tourism and resilience. Membership services provide networking, matchmaking, shared content assets, and access to toolkits and market data. Partnerships with airlines, travel agents, and development partners extend reach and support collaborative projects.