The Social Fairy

Company profile

The Social Fairy company profile

The Social Fairy is an Israel based (but globally working with clients from Israel, Europe and the U.S) company, dedicated to changing the way marketing is done and taught. With a strong focus on people and with experience of years of working for and with Start-up companies, the Social Fairy is the only company in Israel to date, which is focused on community management and provides the full range of community management, marketing strategy and other services to various companies. We know that Community Management is not social media management (despite what most people tend to think). Social media management is just one tool and skill a community manager holds. Community management is also not just customer service online. That too is only a part of what a community manager actually does or at least should do. Being a community manager is not something you can learn. You can be trained in the tools maybe, but you must have the talent, character and passion. These are things you are born with. You either have them, or you don’t. Community Management is about being part of a living organism and leading it. The Community Manager has to first be part of the community – equal to everyone – and then rise to the status of leader. The leadership has to be authentic. It has to come from a pure place in the community manager’s heart in order for the community to relate to him or her. The rest are just tools... The Social Fairy provides a service which is community management enhanced and expanded to include a lot of other important aspects of online marketing, personal branding and others , which every business but especially start-up companies need. The Strategic process we employ to help our clients, involves competitive analysis, niche and market research, complete online presence strategy, online marketing & Community Management strategy and personal online branding for key individuals at the company. We then create a detailed work plan with action items such as (but not only): content creation, content marketing, social media, community management, social PR (blogger and press relations online), personal branding and much more, depending on the needs and challenges the client faces.