Root Innovation

Company profile

Root Innovation company profile

We deliver sustainability strategies to businesses in the packaging supply chain. Companies in the packaging supply chain are at the sharp edge of multiple challenges that directly impact on their business sustainability – from complex new legislation, to scarcity in raw materials, to ever more demanding customer expectations around transparency and compliance when it comes to social and environmental impacts. The creation of a sustainability strategy is a vital step on the road to business maturity. It cements a company’s commitment to taking a fully responsible approach to its business strategy. Our team applies our Design for Life approach to analyse the full lifecycle of customers' packaging to gain a complete understanding of the impact. We evaluate what happens in practice by using a recyclability assessment, which helps them to understand where their packaging is really ending up. Crucially, we make clear recommendations to help them make decisions to get their product to their customers with a demonstrably lower impact.