Rocket Fuel

Company profile

Rocket Fuel company profile

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. It combines the science of artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. The platform can be used to achieve brand and direct-response objectives in diverse industries across North America, Europe, and APAC. Rocket Fuel currently offers a complete digital marketing hub that includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel was launched in 2008 by Abhinav Gupta, Richard Frankel, and George John. It is based in Redwood City, C.A.