Rawnaq Aldur

Company profile

Rawnaq Aldur company profile

Rawnaq Al-Durr Company is the first specialized company in Iraq to introduce and develop the concept of commercial franchising. Established in 2008, it pioneered the franchising market in Iraq by obtaining exclusive franchise rights for multiple local and international brands, primarily in the food and beverage sector. The company operates a robust network of more than 72 branches spread across 11 governorates in Iraq, employing over 2,500 people nationwide. The company’s business model revolves around acquiring and managing franchises, developing brand presence, and supporting operational excellence for its franchises. It owns sister companies such as Iraqi Franchise, which offers a broad range of franchise marketing and brand-selling services, and Golden Kitchen, a central kitchen with refrigeration and food storage facilities, considered one of the exemplary kitchens in Iraq. Rawnaq Al-Durr provides its franchisees with comprehensive support, including marketing, training, operational supervision, financial and legal system setup, and supply chain logistics. It also boasts production capabilities, including a large central kitchen and an ice-cream factory with a daily production capacity of 3 tons, which enables it to maintain control over product quality and supply consistency. The company is known for its commitment to quality and safety, holding HACCP certification and adhering to strict food safety standards. Over its more than 15 years of operation, Rawnaq Al-Durr has established itself as a market leader and innovator in Iraq’s franchising and food service sectors, promoting economic growth and creating extensive job opportunities throughout the country. In essence, Rawnaq Al-Durr represents a pioneering force in Iraq’s commercial franchising landscape, combining franchise acquisition, brand development, food production, and franchise operational management to provide a comprehensive ecosystem for franchise success.