Qloo

Company profile

Qloo company profile

Qloo develops an AI-powered personalization engine for cultural preferences, providing completely anonymized consumer taste data and recommendations for leading companies in the tech, entertainment, publishing, retail, travel, hospitality, and CPG sectors. The company's proprietary Taste AI predicts consumers' preferences and tastes across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books, and travel. Launched in 2012, Qloo combines the latest in machine learning, theoretical research in Neuroaesthetics, and one of the largest pipelines of detailed taste data —and makes all of this intelligence available through an API. By allowing companies to understand and connect with their target customers more effectively, it helps its clients solve real-world problems such as driving sales, saving money on media buys, choosing real estate locations, and building brands. Qloo is the parent company of TasteDive, a cultural recommendation engine, and social community that allows users to discover what to watch, read, listen to, and play based on their existing unique preferences.