Pursway

Company profile

Pursway company profile

Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of relationships between people in your customer and prospect base. Using sophisticated algorithms and its proprietary database, Pursway transforms existing customer and prospect databases into an exclusive social graph mapped from thousands of open web sources. These social graphs are designed to mathematically identify actual relationships between people, empowering marketers with the knowledge they need to motivate individuals demonstrated to have influence over the purchasing decisions of others. Using the Pursway Influence Value Order (PIVO) technology, marketers have seen a 2-5X lift in program ROI with major improvements in customer acquisition, cross-sell and retention