Novatiq

Company profile

Novatiq company profile

Novatiq is the world’s first telco-verified digital identity and audience activation platform, delivering next-generation advertising relevance to the digital advertising industry. Its patented Fusion platform brings together two IDs: Zenith ID for user recognition and Hyper ID for audience activation at scale. Publishers, agencies and brands benefit from consented first-party addressable audiences, enabling a new era of personalised experiences for consumers. This new approach to consented IDs puts privacy first, improves user experience, facilitates safe activation of first- party audiences, and drives better campaign performance. Novatiq is the only company within the advertising industry to offer first-party customer intelligence from telco operators as a way to verify “ghost” users and activate audiences at scale.