Muster Media

Company profile

Muster Media company profile

Muster helps brands, retailers, agencies, and publishers collaborate on digital display campaigns. Muster relevancy scoring is intended to help Advertisers measure the relevancy of messaging, creative, and targeting. Muster’s proprietary technology analyzes the attributes of a banner ad to the known attributes of the recipient to calculate a relevancy score for every ad exposure. Contact us to request an analysis of your campaigns, vendors, or audiences/targeting. Relevancy scores and all other campaign KPIs (e.g., conversion rates, impressions, CTR, AOV and other publisher data) can be accessed anytime in the Muster dashboard. Custom reporting is also available. Ask us about our unique reporting capabilities and compatability with third-party ad servers, retargeting companies, analytics providers, and attribution vendors. Unlike other display campaigns, which only use segmented user data to customize ads, Muster's perceptive campaigns leverage granular consumer insights to communicate points that matter most to each unique consumer. The result is true 1:1 advertising with dynamic content (no canned messages needed).