Company profile
Kefta (Acquired by Acxiom) company profile
Kefta was a leading provider of dynamic/behavioral marketing solutions, founded in San Francisco in 2000 and acquired by Acxiom in 2007. Kefta developed an extensive personalization/targeting platform enabling large retailers, banks and telcos, to provide a highly relevant/optimized online experience across all their online channels, and to dramatically boost their online sales. Its core technology combined user profiling, business rules engine, self-learning algorithms and multi-channel delivery. Some of its core solutions included web personalization, landing page optimization, segmented multivariate tools, banner ads retargeting, re-engagement of dropped orders via emails, etc. Solutions were delivered as a SaaS and included campaign implementation..... For more information, log in to dureach.com to view the full company profile.
Business identity
- Website
- http://www.kefta.com
- Phone number
- 415-391-6881
- Operating status
- Active
- Company type
- For Profit
- Employee range
- 00011-00050 employees
- Revenue range
- $1K+
- Founded
- 2000-01-01
Headquarters
- Headquarters
- Wrightstown, Wisconsin, United States
- Postal code
- 94108
- Country code
- US
- Continent
- North America