Insider

Company profile

Insider company profile

Insider provides media intelligence services focused on tracking advertising activity and spend. The company monitors campaigns across television, radio, print, out-of-home, and digital properties, classifies creatives, and consolidates insertions into comparable datasets. Interactive dashboards and scheduled reports present share of voice, category trends, frequency, flighting, formats, and placements to support planning and negotiation. Offerings include creative libraries, competitive alerts, custom studies, and data exports for use in BI tools. Clients use the platform to benchmark competitors, analyze investment patterns, and identify opportunities for optimization.