hyScore

Company profile

hyScore company profile

Precise Contextual Targeting, cookie-less, for online advertising! In the “new normal” of media ecosystem where tracking is heavily restricted… We ensure that advertisers and publishers can deliver engaging and effective brand-safe campaigns to only the most relevant audience. In a cookie-less, anti-tracking & highly restricted data world, the ability to target user with relevant ads on brand-safe content is severely limited and challenging. - Go beyond one-dimensional IAB categorization and simple keyword matching. - Analyse which Content works best on different environments down to single URLs. - Create dynamic segments and take-over specific topics for your ad message in real-time. - Use significantly better performing segments to increase ROI and customer engagement to a new level. Think beyond cookies and user-consent. --------- After rigorous customer development, we refined our ML and algos to deliver significant results for the hyper-growth contextual advertising market. We continue to partner closely with advertisers, agencies and platforms to evolve performance by harnessing the power of NLP and AI for precise matching. Our Founders and Executive Team are veterans in the fields of ArtificaI Intelligence (Machine Learning and NLP), Digital Media, AdTech and MarTech Technology and have built and deployed products at scale. The originate from companies like AdScale, Amobee (Singtel), Stroeer, JobScout, ClipKit, Ogury and others.