HypeLife Brands

Company profile

HypeLife Brands company profile

The Voltron of independent branding and marketing agencies? Yeah, you could call us that. A Millennial Marketing "Anti-Agency", doing things a bit differently? Yeah, you could call us that too. Established in 2001, HypeLife Brands is a SoCal-based progressive brand + precision marketing agency specializing in helping entrepreneurs, startups, and B2C lifestyle brands fully engage the Millennial generation. We believe in disruption towards positive change, with a focus on building fundable, ROI-producing companies uniquely positioned to truly harness Millennials through disciplined, lean-style capital deployment. The team at HypeLife -- led by Founder & Principal Curt Cuscino -- has worked with clients both large and small over the years, from legacy brands to Fortune500 companies to culture-centric startups and entertainment properties including [adult swim] (Cartoon Network), American Greetings, Epitaph Records, Creative Environments of Hollywood, Phoenix International, RhythmLink, and beyond. HypeLife has also worked as a key strategic partner alongside numerous lifestyle startups, building them from the ground up, including brands such as PinkLion, GROM-IT, InnerTitan, Goodfetch, and more. HypeLife's expertise lies in the arena of Millennial Marketing, garnering the agency multiple national radio + press features, and speaking engagements, including a recent interview with NPR on "Millennials, Retail, and the Future of Everything In-Between". HypeLife's founder is also an advisor to startups & entrepreneurs at Cal State Fullerton's Irvine Incubator.