Shanghai Auntie

Company profile

Shanghai Auntie company profile

Shanghai Auntie is a Chinese beverage chain specializing in made-to-order drinks, including fresh fruit teas, grain-based milk teas, and coffee. The company operates primarily through a franchise model, with a significant presence in lower-tier cities across China. Its product offerings feature ingredients such as raw leaf tea, freshly ground coffee beans, yogurt, fresh fruit, non-concentrated juice, milk, and various grains. In 2024, Shanghai Auntie underwent a brand upgrade, introducing a new visual identity characterized by "modern orange" as the main color and design elements like "wave head" and "bell hat" to represent a blend of Chinese and Western influences. The company continues to expand its footprint, focusing on providing cost-effective, healthy ready-to-drink beverages to a broad consumer base.