Friendly

United States
Wrightstown, Wisconsin, United States, 94109

Company profile

Friendly company profile

Friendly is an AI infrastructure company automating underwriting, claims, and reinsurance workflows for life, health, disability, and annuities insurers. These workflows remain largely manual and rules-based, driving more than **$1.3T in global inefficiency**. Friendly integrates directly into carrier systems of record and replaces legacy decisioning with auditable AI. The company scaled from **$0 to nearly $1M ARR** in its first year as a product business.

Business identity

Contact email
[email protected]
Phone number
+1 619 414 7750
Operating status
Active
Company type
For Profit
Employee range
11-50 employees
Revenue range
$1M-$10M
Founded
2019-01-01, Year

Headquarters

Postal code
94109
Country code
US
Continent
North America

Capital profile

Funding and company signals

Funding rounds
3
Total equity funding
$1.3M
Last funding
Corporate Round / 2025-02-26
Last equity funding
Corporate Round
Investors
2
Lead investors
1
Founders
1
Articles
15

Founders and investors

Founders

Natasha Alexeeva

Lead investors

Xceedance

Investors

Global Insurance AcceleratorXceedance