FanCircles

Company profile

FanCircles company profile

FanCircles builds tools that help creators, artists, and brands own direct relationships with their audience, rather than relying on social platforms and changing algorithms. The company operates as a two product business focused on audience ownership, engagement, and long term value. The first product is FanCircles Wallet Passes, which allows creators and brands to issue branded VIP, fan club, or loyalty passes that live inside Apple Wallet and Google Wallet. These passes can be added with a single scan or tap, without requiring an app download or upfront data entry. Wallet passes are designed for low friction environments such as YouTube watched on TV, live events, in store locations, and creator led campaigns where traditional links and purchase focused calls to action underperform. Once installed, passes enable ongoing communication through push notifications, links to content or products, and engagement tracking. Loyalty points and tiered rewards can be earned through a mix of purchases and non purchase actions such as clicks or sharing, supporting long term engagement rather than one off transactions. The second product is FanCircles Superfan Apps, a bespoke mobile app platform used by established artists and creators who require deeper functionality and a fully branded mobile experience. These custom apps are built for high engagement audiences and support features such as exclusive content, messaging, fan communities, and deeper integrations tailored to each client. Superfan Apps are typically used by larger creators with established audiences and more complex engagement requirements. Across both products, FanCircles focuses on helping creators and brands capture audience interest at the right moment, maintain a persistent connection on the user’s device, and communicate directly over time. The platform integrates with tools such as Shopify, WordPress, and automation systems via API, and operates on a scalable, pay as you grow model to support creators and brands at different stages.