Crazy Dog

China
Xuzhou, Jiangsu, China

Company profile

Crazy Dog company profile

Crazy Dog began operation in 2014 with the principle of serving the goods at an excellent price and the concept of "making dogs happy, owners reassuring, society assured" to provide the best quality, healthy and reliable product experience for the pet friends, with many brands such as Crazy Puppy, Mai Shi, Van Kec, Beauty (Cat). Products include pet food, pet entertainment, pet clothing, pet health care products, pet daily necessities, etc. After three years of rapid development, the company's "crazy puppy" dog food brand has full coverage of Tmall, Taobao, Jingdong and other online sales platforms and offline pet hospitals, pet stores, etc. It has become the leader in Internet dog food sales. In 2016, the sales exceeded 100 million yuan. In 2017, 618 sales reached 9 million. It is estimated that the annual sales will exceed 350 million yuan, and the average annual growth rate will reach 300%. In the future, they will take the vision of building an Internet pet ecosystem as a vision to lead the brand in the whole network of dog food sales. By 2020, the first brand of pet food category with annual sales of over 1 billion will be formed.

Business identity

Operating status
Active
Company type
For Profit
Employee range
1,001-5,000 employees
Revenue range
$500,000+
Founded
2014-01-01, Year

Headquarters

Country code
CN
Continent
Asia

Capital profile

Funding and company signals

Funding stage
Private Equity
Funding rounds
3
Total equity funding
$143.4M
Last funding
Private Equity / 2023-02-02
Last equity funding
Private Equity
Investors
5
Lead investors
2
Founders
1
Articles
2

Founders and investors

Founders

Jia Cui

Lead investors

Fosun InternationalGuangdian Capital

Investors

Ares ManagementFosun InternationalGuangdian CapitalTiantu CapitalUnicharm China