Cosmo Lady

Company profile

Cosmo Lady company profile

Cosmo Lady (China) Holdings Company Limited (“Cosmo Lady” or the “Company”, together with its subsidiaries, the “Group”) is principally engaged in the design, research, development and sale of intimate wear. The company is the largest branded intimate wear enterprise in China in terms of both total retail sales in 2018 and the number of retail outlets as of December 31, 2018, according to the Frost & Sullivan Report. In order to cater for consumers of different demographics, the company has been marketing and selling its products through a diversified brand portfolio, comprising the core brand “Cosmo Lady” (都市• 儷人) and three sub-brands, namely “Cosmo Elegance” (都市• 絲語), “Cosmo Blossom” (都市• 繽紛派) and “Cosmo Esquire” (都市• 鋒尚). The company has further elevated its brand portfolio and launched “Secret of City Beauty” (都市麗人的秘密) and “Freeday” (自在時光), aiming to attract different segments. Besides, through the acquisition of brands including Ordifen, Rubii and Ilsée, which are prestigious high-end brands with great customer awareness, the company efficiently elevated its brand portfolio and increased the number of its major brands to nine.