Contentware

Company profile

Contentware company profile

Today, event marketers are forced to use a system that's broken. To promote a simple webinar, they must create 60-80 pieces of content (emails, social posts, etc.) to comply with best practices. That means selecting images, writing copy, production and optimization, scheduling, and more. There's simply not enough time, and one result is that the event is not as successful as it could have been. Contentware is changing the way events are promoted. We've automated event promotion. Using AI and a 2-3 sentence description of your event, Contentware creates an entire marketing campaign of emails and social media posts - in a matter of minutes. These promotions are assigned to a strategic distribution calendar that's optimized to drive registration, and distributed via integrations with email and social media platforms. The campaigns that are produced by Contentware are agency-quality and built on digital marketing best practices. Contentware was developed by the same team that created Real Magnet, a marketing automation company that was acquired by Higher Logic in 2017.