Compra Activa

Company profile

Compra Activa company profile

Compra Activa is a system whose objective is to optimize the relationship between a Shopping Center and its users, expanding and improving the information that one of the others has and vice versa. Using the latest techniques in artificial intelligence and indoor geo-positioning to locate the movements of the users within the shopping center as well as to offer them an optimal and personalized package of offers. Compra Activa is a powerful market research tool for shopping centers and department stores, which uses a smartphone application to create a bidirectional communication channel between the shopping center and its customers.