Caring.com

Company profile

Caring.com company profile

Founded in 2007, Caring.com is a leading online destination for people seeking information and support as they care for aging parents, spouses, and other loved ones. Their mission: to help family caregivers make better decisions, save time and money, and feel less alone -- and less stressed -- as they face the many challenges of caregiving. More than 40 million people in the United States care for someone over age 50, yet most have little preparation or experience when they begin their caregiving journey. To make that journey a little easier, Caring.com provides helpful caregiving content, online support groups, and a comprehensive Senior Care Directory for the United States, with nearly 55,000 consumer ratings and reviews, and a toll-free senior living referral line (1-800-952-6650). Their seasoned executive team, editors, and technical staff have decades of experience producing award-winning health and family media, and nearly all have first-hand experience as caregivers. Caring.com has a similar model to [BabyCenter](http://www.crunchbase.com/organization/babycenter). Two of the founders, Jim Scott and Steve Fram, spent eight years at BabyCenter. Caring.com seems to offer more specific and tailored information in an age-related context than the [Eons](http://www.crunchbase.com/organization/eons) social network for those over 50.