Cablato

Company profile

Cablato company profile

For the past 70 years broadcast TV advertising practices have remained fairly unchanged. The advent of data proliferation, technology advancements & shifting consumer behavior have created an opportunity for a seismic shift in how TV advertising is planned, targeted, purchased and measured - moving media dollars from traditional broadcasting to addressable TV advertising. The next phase of broadcast and addressable TV evolution is the ability to personalize and serve dynamic video content and advertising, which aligns the content the consumer views to their interests, location, viewing habits or even the weather. Developing broadcast ready video personalization technology is extremely complex,..... For more information, log in to dureach.com to view the full company profile.