Botswana Tourism Organisation

Company profile

Botswana Tourism Organisation company profile

Botswana Tourism Organisation promotes the destination globally and supports growth of the travel sector. It manages the official visitor platform with trip-planning resources, attraction overviews, and practical travel information. It runs integrated marketing and public relations campaigns, coordinates presence at consumer and trade events, and develops partnerships with tour operators and travel media. The organization provides market research, visitor statistics, and insights to industry stakeholders. It supports training and capability programs for tourism businesses and encourages sustainable operating practices. It also facilitates familiarization initiatives that help trade and media experience key products. Digital channels, newsletters, and toolkits distribute updates, brand assets, and guidance to partners.