BMW Motorrad

Company profile

BMW Motorrad company profile

BMW Motorrad designs and manufactures motorcycles, scooters, and electric two-wheelers, supported by genuine parts, accessories, and rider equipment. The portfolio covers roadster, sport, touring, heritage, and adventure segments with boxer, parallel-twin, and inline-four powertrains, plus the CE 04 electric scooter. Safety and control systems include ABS Pro, dynamic traction and stability control, selectable ride modes, and adaptive or matrix LED lighting. Connectivity features span TFT instrument displays, integrated navigation, the ConnectedRide suite, and options such as smartglasses and radar-based cruise control on select models. Services include maintenance, warranties, financing and insurance via partners, certified used motorcycles, and factory customization programs like Option 719. Training, rentals, and guided travel offerings support rider development and long-distance trips. Apparel ranges from helmets to airbag-compatible jackets and suits tested to relevant standards.