Beliani

Company profile

Beliani company profile

Beliani is an online designer furniture retailer. Beliani showcases own furniture designs on their website and does not sell via brick and mortar retail channels but exclusively online via it’s own website and also via online distribution partners such as eBay or Amazon. Beliani is designing it’s own furniture and produces the limited assortment at contract manufacturers in China, Vietnam and Indonesia according to detailed specifications. Goods are shipped to warehouses in the selling countries cutting down on the lead time for clients. In general clients have to wait less than 2 weeks for delivery when product is on stock. Beliani is selling over multiple online channels such as eBay, Amazon, it's own website and over 60 other sites. An own developed web based ERP system is managing the entire supply chain end-to-end from manufacturing, offer management till customer service. The Swiss company is highly profitable and managed by the two brothers Michael and Stephan Widmer.