BD4 - Human Touch E-Commerce

Company profile

BD4 - Human Touch E-Commerce company profile

BD4 was founded in 2013 by three former Amadeus colleagues who realized that “personal relevance” has the potential to change the travel industry – and that AI-driven personalization is the necessary solution to provide the best web experience for each and every individual user. Today, BD4 provides a comprehensive solution tailored specifically to tackle the challenges of the airline, travel and retail industry, to listen to its users, understand them and react with the most relevant service. Online business companies profit from ready-to-go personalization modules as well as powerful tools to create individual use-cases to enhance the user experience. BD4 is based in Germany and the UK. Its solutions are implemented at leading airlines, travel and retail organizations in 17 international markets and are recognized with awards from leading organizations such as Phocuswright, Travolution and Travel Technology Europe. In December 2018 dnata, part of the Emirates Group, acquired a majority stake in BD4.