BCKSTGR

Victoria, Virginia, United States

Company profile

BCKSTGR company profile

The company was acquired in 2014. BCKSTGR™ was a technology platform developed for leading brands and media properties to uniquely engage and influence today's mobile and socially connected consumer. BCKSTGR delivered a toolbox of digital solutions that included online loyalty rewards, virtual currency, and gamification, that gathered data intelligence and behavioral information for use in predictive analytics and real time marketing campaigns. United MileagePlus retained a significant ownership stake in BCKSTGR and was a partner in its consumer facing (namesake) platform.

Business identity

Website: http://bckstgr.com
Contact email: [email protected]
Operating status: Active
Company type: For Profit
Employee range: 00011-00050 employees
Revenue range: $1K+
Founded: 2011-09-01

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Headquarters

Headquarters: Victoria, Virginia, United States
Country code: US
Continent: North America

Capital profile

Funding and company signals

Funding stage: Seed
Funding rounds: 1
Total equity funding: $1.9M
Last funding: Seed / $1.9M / 2012-05-01
Last equity funding: Seed / $1.9M
Investors: 2
Founders: 1

Categories and groups

Loyalty Programs Social Media Virtual Currency Financial Services Internet Services Media and Entertainment Payments Sales and Marketing Software

Founders and investors

Founders

Rick McNabb

Investors

Coghill Capital ManagementUnited Airlines

People at this company

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Shipment data

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