Baru

Company profile

Baru company profile

Baru is a fintech-enabled engagement platform that empowers livestreamers to monetize their audience through real-time, skill-based prediction markets. Built for the next generation of content on Twitch, YouTube, and Kick, Baru allows creators to host interactive markets based on live events occurring in their stream (e.g., gameplay outcomes). This transforms passive viewership into active participation, allowing fans to put "skin in the game" while providing creators with a new, high-margin revenue stream. By functioning as a peer-to-peer marketplace rather than a traditional sportsbook, Baru removes the "house" from the equation, creating a fair, community-driven layer for the creator economy.