B&M European Value Retail

Company profile

B&M European Value Retail company profile

B&M European Value Retail is a discount retailer that offers a broad range of brands and non-grocery products to customers at sensational prices. The company's aim is to provide customers with a fun and exciting shopping experience, offering great products and fantastic value so that customers may return again and again to a B&M store. The company's success is down to customers and built on “word of mouth”. It spends next to nothing on advertising so that it can focus on keeping the prices of the products as low as possible. B&M offers customers a great alternative to specialist and general retailers. It sells a broad range of product categories. It focuses on the key best-selling products within a category, at the very best prices. The Group also owns JA Woll in Germany, an 80 store discount chain of variety goods. The Heron Foods business operates over 250 discount convenience stores in England and Wales. B&M European Value Retail was founded on 1978 and is headquartered in Grand-Duché de Luxembourg.