Asura Technoliges ltd.

Company profile

Asura Technoliges ltd. company profile

Asura Technologies is driven by a single idea – to create truly hardware and platform independent analytic, data collection and management systems based on License Plate Recognition for Smart City traffic control and mobility applications, to help reaching sustainability in traffic management. The market analysts state that the opportunity in the global automatic number plate recognition market will be worth US$1,436.1 mn by 2023 as compared to US$477.8 mn in 2014. Between the forecast period of 2015 and 2023, this market will expand at a robust CAGR of 12.8%. This market will be led by the vehicle parking segment, which is expected to register a CAGR of 15.2% during the forecast period. ARU (Asura Recognition Unit) license plate recognition and traffic data collection software (existing product): licensed per server, license fee is based on volume. License volume is defined by the maximum number of imported image channels (from traffic monitoring cameras). License fee consists of two parts: (1) upfront fee, paid in lump sum, granting lifetime license, (2) update fee (10% of upfront license fee), paid yearly from 2nd year. The first product release was in the end of August 2017. Marketing activity started one month before release, Sales activity started also in August 2017. Currently Asura has signed distributor contracts with a sum of sales target for 2018: EUR 330,000