ALMALIA Finance S.A

Company profile

ALMALIA Finance S.A company profile

ALMALIA FINANCES is a mobile bank that will provide banking services to its customers online. Almalia Finances combines a mobile banking platform and a super-app to facilitate the financial life of individuals in Cameroon. It allows customers to manage their money from their mobile phone or tablet. The banking and commerce services offered by Almalia finances are: - The opening of bank accounts; - Consultation of the bank account balance; - The transfer of money between different accounts; - Payment of bills and services online; - Bank card management, including blocking and unblocking; - The demand for loans and credits; - Insurance subscription. Almalia finances is positioned as a practical alternative for people who prefer to manage their money online and who need easy access to their bank accounts, wherever they are. Our unique value proposition of ALMALIA FINANCES is convenience, accessibility, lower banking fees, innovative features and agility in the development of new products and services. Almalia finances differs from traditional banks by offering a fully digital banking experience, and from fintech by offering a full range of banking services accessible from a Super-Application. ALMALIA FINANCES' offers of banking and trade services are the satisfaction of an adult Cameroonian population living below the poverty line connected to the Internet and a mobile phone who are poorly and less served by the banking system and who feel rejected by society because it is unable to meet its basic basic needs (Food, Energy, Transport, Communication, Drinking water supply, Education, Accommodation, etc.) Almalia finances designs its banking and trade services for New génération of YOUNG Individuals connected (Households, Students and Pupils, Employees, Self-employed, ... mainly and for SMEs with the status of strategic distribution partners as Agents and Merchants The target market is estimated at 3.Million users for a forecast financial transaction of at least +10Billion USD The communication and marketing of ALMALIA FINANCES is omnichannel to be omnipresent with users around: - Online: the creation of content and periodic publication in social network pages (LinkedIn, Facebook, Instagram), creation of an interactive website with the establishment of a Blog and a community of loyal users with to a Relevant Loyalty Program - Offline: For physical proximity through the Network of Strategic Distribution Partners under the status of _Agents and Merchants_, the distribution of communications and marketing tools _(Flyers, Posters, Banners, RollUp...) _, the organization and participation in events and demonstrations (Forum, Seminar, Fair), the Decoration of public places (Popular streets, travel agency, association and union...) NB: Our communications will include CALL TO ACTION CTA links to facilitate access to our services with just a few clicks. The business model of ALMALIA FINANCES is transactional and SAAS distributed as follows - Interest collected on credits - Agios and commission collected on financial transactions for the management of bank accounts - And net sales margin on products and servicess with added value Almalia Finances will operate in a regulated Cameroonian market accessible to rapid growth thanks to the best indicators of digital and financial inclusion. Our main competitors are: - Credit institutions: Classic banks (Afriland First Bank, Ecobank, UBA Bank, ...) and microfinance institutions (MUPECI, CAMCULL, FIRST TRUST, FINANCIAL HOUSE EMF, ...) - FinTechs: Mobile payment companies (Orange Money, MTN Mobile Money, Saara Money, M2U Money, Yoome Money) and mobile payment solution aggregators (Cinetpay, Maviance, ...) - Money transfer companies: Wafacash, Express Union, Express Exchange, Western Union, MoneyGram, ... Almalia Finances is also an experienced multicultural team passionate about finance and innovative technology focused on improving the user's living conditions. On the one hand, the founder has considerable experience in strategic organizational and operational functions in financial institutions. which is beneficial in understanding the regulatory requirements, financial risks and organizational structure needed to manage Almalia finances in Cameroon and Africa. On the other hand, co-founder SAFE SOFTWARE AND INTAGRATED SOLUTIONS PVT LTD has deep technical expertise. which is very valuable to understand and build the advanced technology platform and the Almalia finances Super application, while being able to meet the customers' requirements in terms of transaction security. At the same time, our previous experiences also position us uniquely in the creation of specific financial products for users with low incomes, to design marketing and distribution strategies. Which is even beneficial for understanding the needs of customers in this key segment and meeting them down to the millimeter more efficiently. Thus, the previous experiences of the founders of Almalia finances remain crucial to position and develop in a unique way in Cameroon and in Africa.