AIUTA

Company profile

AIUTA company profile

AIUTA is a fashion AI infrastructure company powering next-generation commerce experiences for global retailers and brands. Our white-label solutions enable shoppers to try on garments virtuall, either on themselves or on hyper-realistic AI-generated models that reflect diverse body types, while receiving intelligent styling suggestions tailored to their needs, occasion, and context. Built on a vertically-optimized stack of 11 proprietary vision and generation models, AIUTA delivers real-time visual outputs with exceptional realism, preserving fabric textures, body proportions, and brand details. This same core technology powers both virtual try-on and AI Studio Production solutions—allowing businesses to reduce content production costs by up to 10x while driving higher conversion, reduced returns, and lasting brand affinity. AIUTA uniquely combines cost-saving operational efficiencies with engagement-boosting customer experiences, enabling brands to scale both storytelling and performance. Our GPU-accelerated architecture achieves 7.6x lower latency than market alternatives, making us the most responsive and production-grade platform in the space. Led by experts from Amazon, Farfetch, GFG, Walmart, Yandex, McKinsey, and other industry-defining companies, AIUTA brings together deep retail know-how and cutting-edge AI innovation to redefine how fashion is discovered, experienced, and sold.