Company profile
AdCel company profile
AdCel is a programmatic mobile mediation platform based in Los Angeles that utilizes real time bidding, machine learning, and behavioral / user datasets to generate higher ad revenue yield for app publishers. AdCel is integrated with over 40 DSPs on the demand side and 6,000+ publishers on the supply side. AdCel’s core intellectual property is a Dynamic Waterfall Architecture (DWA), which leverages a proprietary schema to create a “unified auction” among demand partners to optimize yield. This technology enables AdCel to consistently outperform other platforms across multiple mobile ad units. Adcel was acquired by Engage:BDR in August 2018.
Business identity
- Website
- https://adcel.co/#press
- Contact email
- [email protected]
- Operating status
- Closed
- Company type
- For Profit
- Employee range
- 00011-00050 employees
- Revenue range
- $1K+
- Founded
- 2016-01-01
Headquarters
- Headquarters
- Menasha, Wisconsin, United States
- Postal code
- 90212
- Country code
- US
- Continent
- North America