Adaptive Path

Company profile

Adaptive Path company profile

Adaptive Path helps organizations develop product concepts through experience strategy and deliver on those concepts through experience design. In the fall of 2000, as the bubble was bursting, Peter Merholz sent an email to the future co-founders of Adaptive Path. He was thinking of striking out on his own but didn’t want to go solo. And he wanted to focus exclusively on user experience problems. Despite the chaos of the market, it was clear there was a demand for user experience services. Were they interested in joining forces? A few months later in March of 2001, probably the worst time..... For more information, log in to dureach.com to view the full company profile.