The Life of Riley Club

Company profile

The Life of Riley Club company profile

The Life of Riley Club is an exclusive private members club and social network, with a strict admissions policy. It provides its members with the ability to share ownership of high-value, luxury assets with like-minded peers in a trusted exclusive environment. It’s an innovation on the success of private members clubs like Soho House, revolutionising how people purchase, use and sell luxury assets. The Club connects members together into a shared group who have a common interest in owning the same luxury asset. The shared group will then be connected directly to the seller. This lowers the cost of the asset to the individual by a fraction defined by the size of the shared group. Our amazing App provides members with the marketplace of assets for sale including marine, automotive, aviation and property. The Club then sets the asset into a safe autonomous structure and the App manages their asset in all respects from booking to maintenance to finance. We use technology to put people together and make sharing an asset as accessible as sole ownership but as simple as using a rented one. The sharing economy (the fastest-growing tech sector) is currently about short-term rental, leveraging the connected mobile world to put the buyer and seller directly in contact. We are about ownership. Our proposition uses the same technology but is more long-term, allowing cheaper access more frequently. Enabling swapping within the membership makes this a compelling proposition. I can swap a week in my Aston Martin for a week in your Chalet. This is the next evolution in the sharing economy. In the same way Airbnb used technology to revolutionise property rental and Uber to disrupt the private transport world, The Life of Riley Club provides an opportunity to disrupt luxury ownership, making it more accessible through the sharing economy. This provides a new distribution channel for vendors to access a younger, tech-savvy generation. At a lower price point, you access a larger audience whilst maintaining prestige through our exclusive Club. In many ways it is more appealing than whole ownership, whatever your status.