CTA Iteration Engine: Optimize Call-to-Actions for Conversion

The CTA Iteration Engine is derived from industry experience and experience, allowing CTA copywriting, buttons and schedule links to continue iterating and directly linked to KPIs (meeting rate, ROS).

Experiments are closer to business

• Match CTA by persona: Compare the tone of “Schedule 15 minutes” with “Let’s listen to the teardown”. Each CTA corresponds to an independent schedule or landing page, and AI automatically improves customer information and recommended versions.
• Process Aware: The engine automatically learns which CTA is appropriate for which step in the chain based on responses, conversions, and attendance rates, and triggers smart reply templates.

Prevent confusion

• Delivery Safe Mode: Even if the CTA changes, throttling and health checks still follow the deliverability manual and AI risk warnings.
• Approval mechanism: Marketing, operations or customer representatives can complete approval within Dureach, and the system retains the smart writing version history.

After the experiment is completed, the winning version is immediately synchronized to the template, and the AI agents enrich customer information, analyze personas and signals, craft personalized copy, and reply instantly.