What Is MCP and Why It Matters for GTM
Model Context Protocol (MCP) is an open protocol that lets an external client call typed tools on a server over a standard transport. Dureach implements an inbound MCP server: your client connects to the workspace, lists granted dureach.* tools, and calls them with checked arguments and workspace quotas.
Read MoreAI Outbound Sales Playbook
An AI outbound sales playbook is a team procedure for turning account information into approved outreach and a documented sales handoff. AI can help research, draft, and sort replies; an operator checks contact eligibility, message claims, and the next action before customer-facing work begins.
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