CPM

Outbound Cost Per Meeting (CPM) Optimization

Predictable Cost Per Meeting (CPM) is the revenue anchor for every modern outbound agency. When you know exactly how much a qualified meeting costs, you can package retainers confidently, defend margins, and forecast pipeline without guesswork. Flat-fee platforms with unlimited email accounts, integrated lead databases, and AI automation routinely lower Cost Per Meeting for outbound lead generation by 40–60% because they decouple software spend from inbox volume while maximizing deliverability.