Dureach’s SuperSearch and Website Visitors features were built for B2B revenue teams that need to know their exact cost per lead (CPL) before spinning up another inbox. While outreach fees remain flat, our data and automation tools are metered with credits. This allows you to translate every verified contact, enrichment step, or AI intelligent agent reply into a precise ROI model.
Because every credit transaction is logged, you can directly map your plan spend to meetings booked, accurately forecast pipeline, and prove the ROI of intelligent response workflows as you scale. Use the ROI calculator below—along with the Dureach pricing page and our guides—to perfectly match your plan tier to the lead volume you need.
TL;DR
Dureach Core plans combine company/contact search, trade-signal discovery, enrichment, AI research, visitor intelligence, and outreach under one GTM-credit model. Starter, Growth, and Scale publish contacts, sends, seats, sender inboxes, and credit allowances; exports, API volume, commercial data rights, and advanced delivery infrastructure stay gated by add-on or Enterprise contract.
- Credit Usage: Model a verified business email at 5 GTM credits. Full enrichment uses 10 GTM credits, and heavier AI or trade-data actions use 10-25 GTM credits.
- Verification & Enrichment: It costs just 5 GTM credits to verify an email you already own. Layer on improving customer information with full contact enrichment at 10 GTM credits when those fields fuel personalization.
- Website Visitors & AI Reply Agent: Visitor resolution uses 10 GTM credits or the Scale visitor allowance. Model AI research, writing, and reply actions at 10-25 GTM credits unless an Enterprise contract sets custom terms.
- AI Intelligent Agents: Built-in agents work to improve customer information, analyze customers, generate intelligent writing, and deliver intelligent responses, ensuring every automated touchpoint connects directly back to revenue.
- Entry Pricing: Core plans start at $29/month for Starter, $79/month for Growth, and $249/month for Scale; Enterprise starts from $1,500/month with contracted usage.
- Forecasting: Use the ROI calculator to convert credits and fees into specific cost per lead and cost per meeting metrics. When you map credits to meetings, you can truly forecast pipeline.
Use this playbook to keep your costs predictable even as you launch new domains or client workspaces.
Dureach Pricing Plans: A Detailed Breakdown
All prices are quoted in USD exactly as they appear on the Dureach pricing page, with annual equivalents noted. This transparency helps finance and RevOps leaders lock in budgets efficiently.
Typical Stacks to Sanity-Check Total Cost of Ownership
- Starter/Growth path: Starter is $29/month for one workflow; Growth is $79/month with CRM Basic and Team included GTM work for contact retrieval, enrichment, AI research, and trade discovery. Supports founders verifying 750–1,000 contacts monthly, centralizes intelligent responses inside Unibox, and keeps CPL measurable against the active GTM credit meter.
- Core plan path: Starter is $29/month for one workflow; Growth is $79/month with CRM Basic, 25K contacts, 100K sends, and Team included GTM work; Scale is $249/month with CRM Pro, Scale included GTM work, visitor-signal allowance, and 500K sends.
- Agency Bundle: Scale is $249/month with Scale included GTM work, CRM Pro, visitor-signal allowance, and 500K sends; trade export packs or larger visitor/API volume stay as add-ons or Enterprise terms. Agencies can map intent signals to pipeline, deploy the AI Reply Agent, and show clients a transparent per-lead cost.
Understanding Dureach’s Credit System
Every credit deducted is tied to a clear workflow, making CPL modeling simple.
SuperSearch Contact Finding
A verified business email costs 5 GTM credits. If the workflow also enriches role, company, LinkedIn, signals, and dedupe fields, model full contact enrichment at 10 GTM credits.
Verification and Hygiene
Spend 5 GTM credits to verify any email address you already possess. Running third-party lists through this step is crucial for keeping hard bounces low and protecting domain health.
Enrichment
Full contact enrichment costs 10 GTM credits and can include profile, company, role, profile signals, and dedupe fields. Toggle these only when they actively improve customer information for better personalization.
AI in the Database and Inbox
Model AI web research and custom intelligent writing prompts at 10-25 GTM credits per action. The AI Reply Agent consumes 10-25 GTM credits per intelligent response, keeping conversations moving 24/7.
Website Visitors Pixel
Visitor resolution uses 10 GTM credits or the Scale visitor allowance. Company-only sightings should not count as resolved profiles. This feature currently focuses on US traffic.
How AI Intelligent Agents Drive ROI
AI intelligent agents sit across SuperSearch, Website Visitors, and your inbox so every credit spent improves conversion.
- Improve Customer Information: Agents enrich missing firmographics, tech signals, and job data so targeting stays accurate.
- Analyze Customers: Visitor journeys and campaign replies are analyzed to surface hot accounts, cohorts with lagging engagement, and retention risks.
- Intelligent Writing: Custom prompts and AI web research generate context-rich copy that mirrors your brand voice.
- Intelligent Responses: The AI Reply Agent answers inbound emails with meeting-ready language, escalates intent changes, and documents outcomes back to CRM.
When you tie each function to meetings booked, GTM credits become an investment, not an expense.
Short Example: Modeling Credits
- Goal: 3,000 verified contacts, 40% enriched.
- Credits:
- Verified email retrieval: 3,000 x 5 = 15,000
- Full enrichment on 40% of contacts: 1,200 x 10 = 12,000
- AI/trade research buffer: ~3,000
- Total: ~30,000 GTM credits.
- Plan: Growth ($79/month) includes Team included GTM work; Scale ($249/month) includes Scale included GTM work.
Dureach Pricing for Agency Operators
Agencies need predictable billing. Growth and Scale include GTM credits inside the Core plan, so teams can allocate contact retrieval, enrichment, AI research, and trade discovery across campaigns without separate credit subscriptions.
Checklist to Protect Margin
- Flat-Fee Math: Start clients on Growth ($79/month) with Team included GTM work, then move to Scale ($249/month) for Scale included GTM work and visitor intelligence.
- Client Billing: Pass through GTM credit usage as a visible cost-per-lead.
- Ramp Plans: Cap new inboxes at ~30 daily sends. Scale only when placement is healthy.
- Deliverability Dashboard: Monitor blacklist checks and bounce rates. Use SISR on Enterprise plan for isolation.
- Sequence Governance: Standardize templates and use intelligent writing with spin syntax.
Dureach Pricing for Startup Founders
Keep the stack lean until you prove ROI.
A Lean Plan
- Starter ($29/month) for one small workflow with Starter included GTM work and 5K sends.
- Use included GTM credits for verified contacts: Starter includes Starter included GTM work, Growth Team included GTM work, and Scale Scale included GTM work.
- Use Growth when CRM Basic and Unibox workflows matter.
- Use Scale when visitor intelligence matters: it includes visitor-signal allowance and Scale included GTM work.
How to Track ROI
- CPL Formula: Total Cost / Qualified Leads.
- Example: $79 Growth spend / 150 leads = $0.53 CPL. If that campaign books 15 meetings, base software cost per meeting is ~$5.27 before add-ons.
Dureach Pricing for Growth Marketers
Treat credits like media dollars.
Checklist for Predictable Burn
- Plan test cohorts carefully. Cap lists so you only enrich contacts you will email.
- Stagger enrichments. Establish a baseline with verified emails, then add tech filters.
- Use AI where it pays. Intelligent responses use 10-25 GTM credits/action, so focus them on late-stage threads.
- Audit weekly. Kill high-cost variants quickly.
Dureach Pricing for Sales Leaders
Core GTM pricing with published seats, sender inboxes, sends, contacts, and credits simplifies finance approvals.
Key Budget Points
- Predictable Economics: No per-seat limits. Core plans start at $29/month with GTM credits, sends, and contacts in one plan.
- Systematic Deliverability: Inbox Placement tests and SISR protect your domains.
- CRM Integrity: Push verified contacts and replies into HubSpot or Salesforce for accurate dashboards.
ROI Calculator: Find Your True Cost Per Lead
Use this model to estimate your costs.
Default Inputs
- Verified emails: 1,500
- Verified email retrieval: 5 GTM credits/email
- Full enrichment: 40% @ 10 GTM credits
- AI Agent Replies or research actions: 60 @ 10-25 GTM credits
- Plans: Growth plan with CRM Basic and Team included GTM work; Scale when visitor intelligence or Scale included GTM work are needed
- Conversion: 6% reply, 20% meeting rate
Outputs
- Total Credits: ~14,100-15,000
- Total Software: $79/mo on Growth, or $249/mo on Scale before approved add-ons
- Cost Per Verified Lead: ~$0.17 on Scale
- Cost Per Meeting: ~$13.83 on Scale before approved add-ons
How to Optimize Credit Usage
- Define ICP Filters: Tight filters prevent wasted enrichments.
- Find Then Verify: Model verified business email retrieval at 5 GTM credits and enrich only contacts you will actually email.
- Enrich Selectively: Only add data if your messaging uses it.
- Skip No-Email Profiles: Don’t enrich leads you can’t contact.
- Prioritize Warm Intent: Work Website Visitor leads first.
- Throttle AI Replies: Use the AI Reply Agent for intelligent responses on high-value threads.
- Audit Weekly: Stop high-cost patterns early.
What Customers Say
“With Dureach, I can manage individual campaigns in one place… deliverability is great and the analytics give us exactly what we need.” — Shaiel P., G2
“One aspect I particularly appreciate… is their comprehensive facilitation of every aspect of the system.” — Alice F., G2
Make Credits a Budget Lever
Map your monthly goals to credits, pick the right Core plan, and verify everything. With clear GTM-credit usage, your cost per lead becomes a controlled number. Start a 14-day free trial and use the calculator to see how contact retrieval, enrichment, trade discovery, and visitor intelligence affect ROI.
FAQs
What is the average credit cost per verified email? Plan for 5 GTM credits per verified business email and 10 GTM credits for full contact enrichment.
How many credits does verification cost? 5 GTM credits per verified business email.
How many credits does the AI Reply Agent use? Model AI reply, research, and writing actions at 10-25 GTM credits unless your Enterprise contract defines a custom rate.
How are Website Visitors credits counted? A resolved visitor profile uses 10 GTM credits or the included visitor allowance on Scale. Enterprise workspaces follow contracted limits.
Are sender inboxes unlimited? No. Core plans include sender inbox allowances: 5 on Starter, 50 on Growth, 200 on Scale, and custom limits on Enterprise.