Always-On Data Hygiene
Table of Contents
Why it must be normalized
A one-time “cleanse” is never enough. The continuous data hygiene module will run verification, suppression, and warming at a set frequency, and write each modification to the log, allowing enrichment, delivery, and compliance departments to share the same source of truth.
Main functions
- Verification rhythm: Call Dureach to verify the network on a daily/weekly/monthly basis, scan high-risk segments first, and isolate them immediately if a hard retreat is found.
- Suppress automation: Synchronize unsubscribes, complaints, and data expired contacts to CRM, automation, and Slack to avoid repeated contacts.
- Audit report: Record field update time, trigger person and reference KPI for easy sharing with customers or legal affairs.
AI agent support
AI agents enrich customer information, analyze buyer personas, write tailored copy, and reply instantly. It can also dynamically recommend hygiene frequencies based on bounces, complaints, and inbox feedback, automatically sample and review and identify negative replies, and only remove truly invalid contacts.
Landing Tips
- Define hygiene KPIs first: accuracy, verification score, compliance mark completion rate.
- Connect to CRM, marketing automation, and visitor identification data sources to ensure suppression is in sync.
- Provide a hygiene dashboard to an agency or freelancer to demonstrate database readiness.