Video Engagement Intelligence: Track & Analyze Viewer Behavior

Table of Contents

Video is only worth scaling if it can be proven by behavioral data. Interactive intelligence integrates video platforms, CRM and multi-touch sequences so teams know who to follow up with first.

Signal collection

  • Playback events: Record playback, pause, review, and completion rate.
  • CTA Click: Landing page button triggers webhook and writes directly to CRM.
  • Reply Scoring: AI identifies keywords such as “Want to know” and “Please quote” and labels the video assets.

Prioritize

  • Watch over 50% of your contacts land in the “Hot” column of your unified inbox.
  • Managers receive alerts when strategic accounts repeatedly watch value selling videos.
  • Ops can export interaction stratification to analyze which types of customers contribute the most revenue.

Prediction and training

  • The report shows the difference between video vs. plain text in meetings and pipelines.
  • Reps to see the best performing video clips for replicating tone.
  • Leadership gets quarterly video performance summaries to understand ROI and next wave of testing.

industry experience

In the future, Copilot will automatically suggest follow-up words based on the viewing progress, and push high-performance videos to the customer success team for use in onboarding emails.

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