Several sources can help a team decide which accounts to research first, but no single signal or combined score establishes that a company intends to buy. Review what each source records, how current it is, and whether it refers to the right company before acting.
Compare the signals, not just a score
- Company website visits: Dureach Website Visitors can associate visits with a company. A company match does not identify the individual visitor or confirm buying intent.
- Shipment and customs records: These records describe reported trade activity. Check the company match, record date, product, and source coverage before treating a record as a possible business signal.
- Campaign activity: Review the sent, bounced, replied, and other metrics available in campaign Analytics. These describe recorded campaign activity; they do not explain interest outside that campaign.
The sources differ in coverage, timing, and meaning. Do not treat them as interchangeable inputs to a definitive intent score.
Decide what to review next
- Confirm the company identity and check for aliases or duplicates.
- Record the source and date for each observation.
- Note gaps, conflicting records, and coverage limits.
- Decide whether the account merits enrichment or further research.
- Before outreach, review contact rules, lawful basis, opt-outs, and suppression, then assign a human owner for the next action.
A signal can support a research hypothesis; a reviewer still needs to decide whether it is relevant and what action is appropriate. For examples, see how to review company website visits, how to search trade records, and how to review campaign analytics.