Zerroug Holdings

Company profile

Zerroug Holdings company profile

Zerroug Holdings Ltd was a British product design and manufacturing company headquartered in Southport, United Kingdom. Founded on October 3, 2023, by entrepreneurs Callum L. Grady and Moncef Zerroug, the company was best known for its portable bidet product line, marketed under the brand name FlowRinse. The concept originated from Zerroug’s vision for a compact, hygienic travel solution, which was later developed into a commercial product through the partnership. Despite early interest and a lean operational model, Zerroug Holdings ceased operations in 2024. The company remains notable for its contribution to sustainable personal care innovation and its unique approach to travel hygiene.