TwicPics

Company profile

TwicPics company profile

It's not a secret that our brains are wired to respond to visual content. Images and videos are at the heart of all marketing strategies. Visual quality is more important than ever. But websites are heavier than ever, and the main culprits are visual assets. They eat up network bandwidth and increase the time visitors spend waiting for pages to load while being responsible for most of the carbon emissions on the Web. Moreover, tailoring media is extremely challenging with all kinds of devices, screen sizes, and network qualities out in the wild. TwicPics smartly automates images and videos processing. As a result, it guarantees visual quality and web performance while reducing websites' carbon footprint. Major brands and startups use TwicPics to: - accelerate the display of web pages - deliver pixel-perfect images and videos tailored to each client device - simplify their workflow - produce eco-designed websites TwicPics impacts the main KPIs of websites and apps: conversion rates, engagement, and SEO.