The Cricket Store

Company profile

The Cricket Store company profile

The Cricket Store is a eCommerce store which connects cricketers directly with UK independent bat makers and merchants of cricket equipment, creating an easy to use and informative buying experience for the cricketers. At the same time, the eCommerce store provides bat makers with a new sales channel to list their items, while being able to see important business information that helps them make better decisions about their business. The business is also the first in the UK to offer a "Try before you buy" buying process, where the customer can add up to 3 items to their basket, try them at home and return any they do not wish to buy. This is a strong USP for the business and it's a first for the cricket industry.