Supermom

Company profile

Supermom company profile

Supermom was founded in 2012 by Joan Ong, who personally experienced firsthand the challenges modern mothers in Singapore faced when it comes to finding emotional and social support. What began as an idea to provide moms with online and offline community support has since grown into a full fledged data and technology platform, with mom community power at its core and heartbeat. Powered by its mission to empower millions of moms across SEA to live better and smarter, and now with its growing community network of over 10M million mothers across Southeast Asia, proprietary AI agents such as the Supermom MomGenie, and backed by its in-house big-data processing platform, Supermom seeks to become the most intelligent digital village for modern moms to care, connect, and contribute with wider parenting communities in Southeast Asia. For brands, Supermom's data ecosystem connects everyday women, mothers, and parents in its network with household-name brands across multiple verticals, enabling smarter, more meaningful engagement through its proprietary lifecycle marketing infrastructure. For mothers, Supermom today is a trusted space to find emotional safety, peer support, and practical tools while navigating parenthood. For brands, Supermom delivers full-funnel marketing solutions—from Crowd Influence to SMART Insights and demand generation—that spark powerful attention, build genuine brand affinity, and drive real consumer action.